A creamy-matte, full-coverage lip color delivers intense moisture with bold, long-lasting color and stays in place for up to 6 hours of continuous wear. The texture is weightless on lips and delivers superb comfort and its color rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day Liquid Lipstick hydrates and softens the lips so they look and feel beautiful! Eight new shades join two existing shades with new and improved plush doe foot applicator.